Maybe it was because I forgot to give Dick Clark Productions credit.. Below is the lovely notice I received after posting a brief video captured via my iPhone of the Lady Gaga’s performance at the AMA’s on ABC. Yes, yes, I know I don’t have any sort of rights to any of that footage – … Read more
Whether paid product placement, sponsorship or just plain luck, Johnny Walker Black received some prime time love from Lady Gaga in her performance spot of her new song “Bad Romance.” Are brands forcing these opportunities or are artists doing this on their own. Either way, there is a natural fit and perhaps an opportunity.. Footage … Read more
There is an effect caused by alcohol – for some it kicks in after the first drink, and others after many drinks – where one who is consuming alcohol no longer is influenced by communications in the bar. At this point the strategic drinking decisions are already made – and any choice made after this … Read more
Captain Morgan Responds to the NFL’s Guerrilla Marketing Crackdown Got to love a quick response from a quick thinker! Go Captain!
Part 1.1 of many – monthly man reports – a collection of abstracts, stats, graphs and excerpts captured from various sources that provide insights into the M18-34 demographic (for research purposes only!) Thanks. Workforce | Generation Gap Now, the generation gap is nothing new. In fact, it seems most people have recognized it since at … Read more
Part 1 of many – monthly man reports – a collection of abstracts, stats, graphs and excerpts captured from various sources that provide insights into the M18-34 demographic (for research purposes only!) Thanks. Unemployment: In 2008, the unemployment rate for men ages 20 to 34 in New York State was 7.4 percent. The countrywide average … Read more