Press Pause Play | Being an Artist in 2013
Being an artist is not easy these days. Nor is life that easy for marketers or consumers as well. Through my daily roller coaster quest to develop as a professional creator, I constantly seek feedback, engagement and inspiration. Here is a great film that really captures the challenge and opportunity of being an artist in … Read more
How Good Content is Shared
Today, I was flipping through Instagram and came across this epic image. And thought to myself, “Perfect! I’m so stealing this.” I responded with that exactly to the publisher, and screen shot the image. They responded “do it.” I thought good, I already did. Yesterday Thump, a new EDM channel launched. They did a great … Read more
Stop thinking (for a minute) and just write… Rather Tweet!
#Tweet Level – From @edelmanpr is a simple new way to measure your, somebody else or a topic’s influence. They are open with their algorithm and give some pretty good “low down” advice.. Your Influence score – You may not be CNN but you understand the importance of Twitter and use it well. To increase … Read more
3 Posts Worth Reading..
I. 10 Ways social Media will change in 2011: We should think about the implications for brands and help arm your clients and teams with the knowledge to understand. Social Media will be supersized Companies will integrate social feedback into their decision making process Mobile will become our gateway to the world Video will be … Read more
Friendship is changing.. For Better or Worse?
For better. We are evolving. But that’s just my own pov. “If you address either boyfriends or money.. Then I’m not coming home for thanksgiving!” Were the words echoing in the the hall from my friend shouting at her mother through the phone. “We are 21, 23 and 24..If we come home with a friend, … Read more
The Great Facerace..
Yesterday, in the world of advertising, brands dealt with consumers. Today brands deal with people. Social media is a medium for people to connect with people. If brands want to successfully coexist in social media with people, they need to play by the people’s rules. In the case of Facebook – There are over 500 … Read more
RE:FORMSCHOOL | Digital Strategy Day 2
DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Read more
RE:FORMSCHOOL | Digital Strategy Day 1
Volunteering for a public, group, not-for-profit project can always be a daunting task. Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have. Over the next couple of days I am … Read more
The Value of Geolocation Application
It’s all about the story. When it feels good it works! Just like a conversation. At #Influencer10 last week there was a bit of healthy conversation around geo-location type platforms –and the question was posed- looking ahead at SCVNGR, places, foursquare, within music, marketing and art– what is the role of geolocation applications? Or in … Read more
Influencer Vs. Innovator | #influencer10
If there is one thing for certain, time is no longer a commodity. The question is, in the time that you have, how do you spend it and what do you do with it? And in doing what it is you do with your time, how much control do you have? Is that which you … Read more
